Our intentions are dressed up in the words we use. Every one of us interprets words differently, we bring our perspectives, our world views. That is why 2 people hearing the same speech will walk away with 2 different realities.
When the stakes are high, messages need to start with why. Here’s an example: “I care about girls and boys having equal opportunity for earning potential and therefore I participate in the Woman’s March.”
Starting my message with “Why I march” helps you understand my values. With that knowledge, you now have context for who I am and why it’s important for me to make a public statement about equity.