If it’s important, leave nothing to chance

Our intentions are dressed up in the words we use. Every one of us interprets words differently, we bring our perspectives, our world views. That is why 2 people hearing the same speech will walk away with 2 different realities.

When the stakes are high, messages need to start with why. Here’s an example: “I care about girls and boys having equal opportunity for earning potential and therefore I participate in the Woman’s March.”

Starting my message with “Why I march” helps you understand my values. With that knowledge, you now have context for who I am and why it’s important for me to make a public statement about equity.

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